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Design Emphasis

Book: Refactoring UI
  • Increasing the prominence of an entity against its peers

  • This is used to implement visual hierarchy

  • This involves not only increasing the prominence of an entity but also decreasing the prominence of what its competing against to increase contrast.

    • Ex: Active tab in navigation
  • A spectrum of emphasis could look like:

    1. Prominent
    2. Clear but not prominent
    3. Discoverable but unobtrusive
Visual Hierarchy, Book: Refactoring UI, Typography, Design Weight, Design Actions,