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Book: Better Presentations Book: Refactoring UI
  • A feature of visual perception that allows us to distinguish between light of different wavelengths

  • Different colours can contrast allowing us to highlight different elements

  • Different colours raise different emotions in people

    • For example, Blue might indicate safety and familiarity
    • Gold might indicate sophistication and expense/class
    • Pink is fun and non-serious
  • Accessibility: Since a large percentage of users are color blind to some degree, it’s important not to rely solely on color for information

    • Use color to support what the design is already saying.
  • Colors can also encode depth.

    • Lighter colors feel closer to us while darker ones feel farther
Presenting, Palette, Book: Refactoring UI, Typography, Design Personality, Hue Saturation Lightness, Neutral Colors, Primary Colors, Accent Colors, Perceived Brightness, Design Accessibility,