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Book: The Facebook Effect

Entrepreneurship Facebook Mark Zuckerberg
  • Peter Thiel helped time FB’s investment before the 2008 crash

  • Sheryl pioneered engagement ads: Allowing marketers to engage with their audience

    • Thought: This led to the rise of the social media marketing industry as well as influencers
    • These were active rather than passive ads
    • Facebook essentially created a way where producers and consumers could engage with each other.
      • They did by channeling social energy yet again
      • This removed the middle players giving money (or coupons etc) directly to the people (or influencers)
Facebook, Mark Zuckerberg,