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Book: Lean Analytics

Business Product Startup Lean Metrics
  • There is no substitute to interacting with, engaging, and listening to customers

  • Segmentation works for any industry

    • One idea is to study successful segments and try to replicate their success
  • Cohort Analysis is a powerful tool to get more visibility into data

    • Often it can show details not visible on the surface of the data
    • Ex: Even though overall growth is low, perhaps newer cohorts have higher growth?
  • Multi variate analysis enables us to run multiple A/B tests at once

  • Find the most meaningful metric for your business. Then work to improve it.

  • Avoid vanity metrics. i.e. Metrics good to show off but otherwise useless.

  • A framework to decide what to work on: